My approach to product design emphasizes blending user research, design methodologies, and best practices. From launching platforms like Merrill Edge to crafting seamless experiences for Dell and Alcon. I focus on driving measurable outcomes such as increased engagement, user adoption/conversion, sales growth, and customer satisfaction.
Leading generative and assistive AI design at Hivescience.ai has allowed me to pioneer cutting-edge user experiences leveraging predictive psychological dimensions and millions of data points. By creating platforms that deliver actionable intelligence, I enable businesses to achieve impactful results at an unprecedented pace.
Experience strategy has been at the heart of my leadership roles, from repositioning brands and businesses to transforming customer journeys for UBS, BMW, and USGA. By aligning user needs with business goals, I’ve delivered award-winning solutions that elevate brands and create lasting connections.
UBS is recognized as the world's largest wealth manager, with a focus on high- and ultra-high-net-worth individuals. The firm manages over $2.6 trillion in assets under management (AUM) globally, primarily in its wealth management division
I provide a solid strategic foundation and detailed plan laying the base for success in each project I'm working on.
Transamerica's category-leading, innovative Health and Wealth platform integrates financial planning with health insights, offering a holistic approach to retirement and overall well-being. By bridging the gap between health and wealth, the platform provides personalized strategies that help clients make informed decisions about their financial future while considering their long-term health needs.
The My BMW App is a comprehensive mobile application that seamlessly connects drivers to their vehicles, offering features such as remote engine start, vehicle status monitoring, and navigation services. It also provides personalized financial services, including direct access to BMW Financial Services accounts for payments and account management.
Serving over 2 million golfers and 15,000 clubs globally, GHIN enables golfers worldwide to accurately track and manage their handicaps, fostering fair competition across all skill levels. With features like score posting, stat tracking, and GPS-enabled course maps, GHIN enhances the golfing experience.
Alcon's MARLO app is a digital platform that enables eye care professionals to manage contact lens orders efficiently, offering features like patient communication tools, order tracking, and direct shipping options.
Accomplished product design leader with extensive experience in UX/UI, experience strategy, and design innovation, currently spearheading generative and assistive design at Hivescience.AI. With a career spanning prominent roles at Prophet, Deloitte Digital, and more, I bring a strong track record in strategic positioning, talent mentorship, and delivering transformative design solutions that align with business objectives. A seasoned team builder and career coach, I excel in managing cross-functional teams, establishing design systems, and driving impactful, data-informed experiences across industries. Holding advanced certifications and degrees in AI product design and design technology, I am committed to fostering forward-thinking design strategies that elevate user experience and business impact.
